ABN Training

ABN Training Institute

In today's challenging business world, it is imperative for business associates and industry professionals at large to have full knowledge and understanding of how to effectively engage with all media platforms, as they are pivotal in bridging the communication divide between them and their target market / audience.

It is for this reason, that the Corporate Media Training Course has been established by ABN Training Institute, with the aim of advancing communication skills of both, corporate and business professionals across all levels of management. Starting from CEO'S, top management and any other decision makers.

The single minded objective is to assist them to effectively use the various media facets, such as live broadcasts, radio and print, as they are an integral part of their day-to-day business dealings.

About the course
The four hour course is primarily dominated by practical and interactive sessions. The trainees are given “live” TV and Radio scenarios which equip the delegates with a stronger understanding of how to handle and execute interviews. Throughout the course, feedback is given to the trainees to ensure that they strengthen their communication skills.

How the course is structured
The Corporate Media Training Course is structured into three foundational phases, which enable the candidates to learn, by participating and observing their performances as they go along. The first foundational phase is the live experience, which gives the delegates a hands-on experience within a fully equipped TV studio, which is designed to familiarise them with live broadcasting. The TV studio is operated by a team of highly experienced professionals. Interviews are then introduced as the second phase of the course, where delegates are taught how to setup a structured agenda that will meet the needs of journalists.

For bookings and more details:

Christel Bezou
Tel: +27 (0) 11 384 0529

Zaheer Saloojee
Tel: +27 (0) 11 384 0300